Cadillac has been unveiled as the title sponsor of a new Signature Event on the PGA TOUR to be held at Trump National Doral in Florida next spring.
The Cadillac Championship, which will have a $20m prize fund, is scheduled to take place from April 30-May 3 on the Blue Monster course.
“We are pleased to welcome back Cadillac, a world-class brand whose partnership with the PGA TOUR is synonymous with Trump National Doral, a legacy venue on our schedule,” said PGA TOUR CEO Brian Rolapp. “We appreciate the support of Cadillac as we bring a new era of the PGA TOUR to our fans in Miami.”
Cadillac has a longstanding history with professional golf and the PGA TOUR, including at Doral. In 2010, the company signed on as umbrella sponsor of the World Golf Championships series and later became title sponsor of the WGC-Cadillac Championship, an elite invitational event contested at Trump National Doral from 2011-2016.
“The Cadillac Championship builds on our legacy with the PGA TOUR while connecting with luxury customers through culturally significant events,” said John Roth, global vice president, Cadillac. “From our presence at Monterey Car Week to Cadillac Racing’s relentless pursuit of victory, we create iconic experiences that celebrate performance, craftsmanship and innovation, elevating the sport, its athletes and our brand.”
Eric Trump, EVP of The Trump Organization, which owns Doral, said: “For more than half a century, Trump National Doral has been lucky enough to host the PGA TOUR, and the WGC-Cadillac Championship has been a big part of that story. We are excited to welcome Cadillac back – an iconic brand and a longtime friend – for the Cadillac Championship at Trump National Doral, one of the most celebrated golf destinations anywhere in the world.”
The Blue Monster at Dotal has previously hosted the PGA TOUR consecutively from 1962 to 2016. Since 2022 it has hosted LIV Golf Miami, the season finale of the LIV Golf League season.
All four rounds of The Cadillac Championship will be broadcast on CBS/Paramount+, Golf Channel, PGA TOUR LIVE on ESPN+, Sirius XM and the TOUR’s World Feed.
