People keep asking if golf is in a “bubble,” if the category’s oversaturated, if the wave is finally slowing down. But honestly? This might be the best era we’ve ever had as consumers. We’ve never had more taste, more texture, more point of view built into the clothes and shoes we get to choose from. The big brands are pushing, the independents are thriving, and the middle is getting way more interesting. And that’s where these underrated labels come in. Five brands quietly proving the energy in golf isn’t fading at all. It’s evolving, maturing, and getting better with every season.
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Fantl Sport
Based in New Zealand, Fantl Sport sits in that sweet spot between modern athletic wear and minimalist menswear. The brand builds clean, versatile pieces with subtle performance tech woven in. Nothing loud, nothing forced, just smart design. Their silhouettes lean refined and everyday-read. Fantl’s strength is restraint, executed with taste.
Fantl Sport WindBlocker Crew
A minimalist, wind-stopping crewneck built with Fantl’s signature clean lines and everyday versatility.
$140
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Fantl Sport LongGame Short
A lightweight, easy-moving short designed for long sessions on the range or quick off-course errands.
$114
BUY NOWFiori Golf
Fiori Golf lives in that crossover space where Italian ease meets Southern California surf energy. It’s golf style with a little soul. Clean lines, natural flow, nothing trying too hard. The pieces feel intentional, the details feel cared for, and the whole vibe is about owning your love for the game without dressing like the golf world of ten years ago.
Fiori Onda 3L Vest
A sharp, 3-layer weatherproof vest that blends Italian ease with SoCal utility, keeping you dry without adding bulk.
$130
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Fiori Onda 3L Jacket
A fully bonded 3-layer shell built for unpredictable weather.
$200
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Left of Field
Left of Field is the answer to every golfer who’s ever stood in a pro shop and felt like nothing on the rack spoke their language. Born in Australia, the brand taps into surf, skate, and that laid-back coastal attitude, then filters it through a golf lens that finally feels natural. No stiffness, no dress-code cosplay, relaxed energy, and pieces that help you feel like yourself on the course. LoFG isn’t trying to shout “golf”; it’s trying to give players a style they actually want to wear before, during, and long after their round.
Left Of Field Dune Short
A relaxed, surf-inspired performance short with a modern cut, built for players who want something lighter.
$90
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Every product is independently selected by editors. Things you buy through our links may earn us a commission.
Left Of Field Bridport Crewneck Pullover
A lightweight, skate-influenced windbreaker crew that brings streetwear ease straight onto the course.
$165
BUY NOWAgronomy Workshop
Agronomy Workshop is one of those brands that looked at golf’s copy-and-paste uniform and just said, “Why?” Why all the polyester? Why the same handful of brands in every shop? Why cling to “tradition” when the game is evolving everywhere else? Based in the U.S., AW flips the formula with natural materials, honest construction, and a belief that a lifelong sport deserves lifelong products.
Agronomy Workshop Heavyweight Work Shirt
A sturdy, natural-fiber work shirt designed with a purpose-first mindset, built to age beautifully over seasons of play.
$172
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Agronomy Workshop Hat
A clean, utilitarian cap with understated branding, made to complement AW’s philosophy of longevity.
$64
BUY NOWForresters
Hailing from Oregon, Forresters is rooted in Pacific Northwest craftsmanship and rugged, weather-ready design. They specialize in outerwear with a utilitarian edge, durable builds, and a strong sense of place. Their aesthetic is unmistakably PNW: rich tones, woodsy palettes, and materials that feel built to last. It’s a brand that takes golf style out of the pro shop and into real, everyday environments.
RELATED: Payntr x Forresters: The PNW Built a Golf Shoe for Real Weather
Forresters Windblocker
A refined take on the classic windbreaker, wrapped in a Blackwatch tartan that gives the utilitarian silhouette a heritage edge.
$198
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Forresters Rainshedder Anorak
A fully waterproof anorak built with Forrester’s signature Rainshedder tech.
$398
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