National Sport Organization welcomes former USC Executive Senior Associate Athletic Director to advance Canadian golf participation and competitive excellence.
(December 3, 2025) – Golf Canada is pleased to announce that Paul Perrier has joined the National Sport Federation as its new Chief Sport Officer (CSO).
Born in Sherbrooke, Que. and raised in Aurora, Ont., Perrier is an accomplished and dynamic sports administration executive who brings more than 15 years of senior leadership experience in NCAA Division I athletics, most recently serving as Executive Senior Associate Athletic Director and Deputy Athletic Director at the University of Southern California (USC).
As Chief Sport Officer, Perrier will oversee Golf Canada’s sport portfolio, including Team Canada high-performance and athlete development, National Amateur Championships, grassroots participation programs such as First Tee – Canada and She Plays Golf, and Safe Sport compliance. Reporting to CEO Laurence Applebaum as a member of Golf Canada’s Executive Team, Perrier will play a pivotal role in advancing Canadian golf participation and competitive excellence for the National Sport Organization.
“Paul is a dynamic sport executive and former high-level athlete with extensive leadership experience across sport including golf, coach development, compliance, strategic planning, stakeholder engagement, revenue generation and fundraising within both elite and public NCAA Division I athletic departments,” said Applebaum. “His experience managing complex sport organizations and building high-performance programs will help to further advance the sport and elevate Canadian golf on the global stage.”
During his tenure at USC (2019–2025), Perrier was a member of the Executive Leadership Team, with oversight and support for 23 varsity programs and 600 athletes. He led strategic planning, resource allocation, and performance initiatives and fostered inclusive, collaborative cultures that drove innovation and excellence. Perrier also managed the men’s and women’s golf programs, guiding them to multiple NCAA championship appearances and supporting elite athletes who advanced to the LPGA and PGA Tours.
Perrier, who will work collaboratively with the Golf Canada Foundation, also brings experience in fundraising and donor relations, having helped drive capital campaigns at USC and Rutgers. He also oversaw a $750,000 renovation of USC’s golf training facility and served as Tournament Director for the Trojan Golf Classic. His ability to build trust-based relationships with donors, alumni, and corporate partners has been a hallmark of his leadership.
Perrier joins Golf Canada at a time where the organization is experiencing strong momentum with a rise in participation and rounds played, Canadian continued success on the global stage and increased investment in the game from donors and corporate partners.
The opportunity to return to Canada to champion further growth is an opportunity for Perrier to apply his executive leadership experiences across a sport that has been a longtime passion.
“Joining Golf Canada is an incredible honour, and I’m inspired to help accelerate the sport’s growth and impact across the country,” said Perrier. “Together with our athletes, coaches, donors, and partners, we will continue to build pathways that drive participation and elevate Canada’s success on the world stage.”
Previously, Perrier served as Senior Associate Athletic Director at Rutgers University (2015–2019), where he helped develop a five-year strategic plan, oversaw sport programs, and led compliance and governance during a critical transition to the Big Ten Conference. Prior to joining Rutgers, Perrier held several progressive leadership roles with USC including Associate Vice President for Athletic Compliance.
Perrier also co-founded the NACDA Sport Administrator Leadership Institute, served on the Big Ten Olympic Sports Oversight Committee, and was selected for the NCAA Pathway Program, a national initiative preparing senior administrators for CEO roles.
He holds a Juris Doctor from the University at Buffalo Law School and a Bachelor of Arts in Chemistry from Oswego State, where he was also a student-athlete (hockey) and co-president of the Student-Athlete Advisory Committee.
A proud Canadian who is married with two sons, Perrier has started in the CSO role and will be relocating back to Canada in the coming months.
