BMW’s global partnership exemplifies nearly two decades of support
for one of golf’s most storied traditions.
The all-new BMW iX3 continues its U.S. launch tour on display at
the 14th tee box following debuts in Munich and New York
City earlier this month.
Premium fan experience includes BMW shuttle service, interactive
product displays, and exclusive giveaways plus Ryder Cup Live Fan
Zone at Rockefeller Center.
BMW Owners can stream live Ryder Cup action in-car via the DTS
AutoStage App with NBC on Select BMW models with Operating System
8.5 or 9.
Woodcliff Lake, NJ – September 26, 2025… BMW returns
as Worldwide Partner for the ultimate faceoff in golf this week during
the 45th Ryder Cup at the Black Course of Bethpage State
Park in Farmingdale, NY. Contested September 26-28, the legendary
biennial team competition pits twelve of America’s top players against
twelve of the best pros from Europe in a high stakes match play
battle. Revered for its display of drama, camaraderie, and
sportsmanship, the Ryder Cup delivers an electrifying fan experience
that is unparalleled across the golf world. The excitement behind the
ropes is just as strong as the energy on the course, making this
year’s event the perfect platform to support one of the brand’s most
important launches in history—the all-new BMW iX3, fresh off its World
Premiere at the IAA Mobility in Munich earlier this month.
Wednesday’s opening ceremony set the stage for a thrilling Ryder Cup
weekend, known for its passion and intensity. Across three days, 28
matches will be played—four Foursome and four Fourballs on Friday and
Saturday, followed by twelve Singles on Sunday. Europe, led by Luke
Donald, needs 14 points to retain the trophy. Keegan Bradley’s U.S.
team needs 14.5 and will look to home course advantage to help break
Europe’s hold.
For nearly twenty years, BMW’s partnership with the Ryder Cup has
demonstrated its longstanding connection to golf at the highest
level—a relationship defined by a shared commitment to precision,
performance, and excellence. A fleet of more than 200 BMWs will
provide premium shuttle service for players, guests, and event
officials throughout the week. Fans of golf and the Ultimate Driving
Machine will also get a firsthand look at BMW innovation and design
through interactive brand displays across Bethpage Black including
dueling BMW 7 Series models custom designed by American captain Keegan
Bradley and European captain Luke Donald.
Additionally, on the heels of its North American debut in New York
City earlier this week, the all-new, BMW iX3 will be highlighted on
the 14th tee. The first model of BMW’s groundbreaking
next-generation Neue Klasse previews the future of BMW design,
technology, and driving dynamics and ushers in an entirely new era for
the Ultimate Driving Machine. The BMW iX3 will arrive in U.S.
showrooms toward the middle of next year. In the two years following,
BMW will launch 40 new or refreshed models featuring the attributes of
the Neue Klasse.
BMW’s journey with the Ryder Cup began in 2006 when it was named
Official Car Partner at the K Club in Ireland. The company has
maintained a strong presence at each Ryder Cup ever since, both in
Europe and the United States. With the American team defending their
home turf against a formidable European lineup this year, all eyes
will be on Bethpage Black and BMW will be there every step of the way.
In between the action on the fairways and greens, guests will be
encouraged to showcase their own skills by joining BMW for a unique
driving range challenge near the main entrance. Winners will walk away
with BMW ball markers, same-day hospitality upgrades, and even the
Ultimate Stay & Play golf getaway to Sea Island Resort in Georgia
if they’re able to hit the 150-yard target.
BMW Owners can catch all the Ryder Cup action live from their
vehicles courtesy of NBC. This viewing experience is offered in models
running BMW Operating System 8.5 in combination with Connected Drive
Professional* (excluding the BMW 2 Series Coupé, BMW 3 Series, and BMW
4 Series) and in vehicles with BMW Operating System 9 paired with BMW
Digital Premium. The Ryder Cup will also come to life off the course
at the iconic Rockefeller Center in Manhattan, with an official Fan
Zone area presented by BMW offering a VIP viewing and lounge area.
Over the past 50 years, BMW has demonstrated a lasting commitment to
the game of golf. In addition to the BMW’s support of the Ryder Cup,
the company has been the title partner of The BMW Championship for
nearly two decades. Since 2007, The BMW Championship has helped raise
over $60 million on behalf of the Evans Scholars Foundation, and has
provided the opportunity for
more than 4,000 young caddies to attend college. Together, these
efforts leave a lasting impact on both the sport of golf and BMW
enthusiasts alike.
# # #
BMW Group in the United States.
BMW of North America, LLC was established 50 years ago to support the
sales, marketing and distribution of BMW automobiles in the U.S. BMW
Motorrad was brought into the fold in 1980. In 1993 BMW Group
Financial Services NA, LLC was founded, and one year later BMW
Manufacturing Co., LLC began assembling vehicles in South Carolina. In
2002 and 2003, BMW Group established MINI USA, and Rolls-Royce Motor
Cars NA, LLC relaunching two iconic brands and rounding out its
product portfolio.
Today, the BMW Group has a nationwide corporate footprint in the U.S.
which consists of nearly 30 locations in 12 different states. Beyond
the National Sales Company and Financial Services headquarters in
Woodcliff Lake, NJ, its manufacturing plant in Spartanburg, South
Carolina, and numerous other operational facilities, BMW Group in the
U.S. also includes Designworks, a strategic design consultancy in
Santa Monica, CA, BMW Group Technology Office USA, a technology
research and development center in Silicon Valley, and BMW i Ventures,
a venture capital fund, also in Silicon Valley.
BMW Group Plant Spartanburg is the largest single BMW production
facility in the world, and the global center of competence for BMW
Sports Activity Vehicles including the X3, X4, X5, X6, X7, and XM. The
plant assembles more than 1,500 vehicles each day, and up to 450,000
annually. Since 1994, Plant Spartanburg has assembled more than 7
million BMW vehicles in the U.S.
The BMW Group sales organization in the U.S. is represented through a
network of 351 BMW retailers, 143 BMW motorcycle retailers, 105 MINI
passenger car dealers, and 38 Rolls-Royce Motor Car dealers. The
company’s activities provide and support over 120,000 jobs across the
U.S. and contribute more than 43.3 billion to the U.S. economy annually.
Journalist note: Information about BMW Group and its products in the
USA is available to journalists on-line at www.bmwusanews.com www.miniusanews.com and www.press.bmwna.com
# # #
