While the 2025 Hanwha LIFEPLUS International Crown delivered thrilling competition and unforgettable moments on the course, it also offered space for connection, reflection, and shared experience. From families and seasoned fans to first-time visitors, spectators found energy, meaning, and a sense of community beyond the game.
LIFEPLUS is a brand co-operated by Hanwha Life, Hanwha General Insurance, Hanwha Investment & Securities, Hanwha Life Financial Service, and Hanwha Asset Management. The brand supports the International Crown as part of its mission to help people live healthier, more meaningful lives. With a focus on holistic wellness — financial, physical, mental, and inspirational — the brand creates opportunities to connect with health, culture, and sport in everyday life.
The tournament’s atmosphere reflected those values. “The event was enjoyable both on and off the course,” said Sarah Rhee, a Seoul-based golf emcee and longtime fan. “The golf itself was obviously exciting, but the atmosphere felt like a friendly, welcoming community — it made the whole experience more memorable.”
By sponsoring global sporting events like the International Crown, LIFEPLUS extends its message across borders and generations — highlighting the power of sport to foster understanding, inclusion, and wellbeing. That spirit will carry into 2027, when the next edition of the tournament heads to Lake Merced Golf Club in San Francisco — a fitting location for a brand rooted in innovation, culture, and global connection.
