Key Takeaways
KuCoin opens Australian HQ in Sydney, names James Pinch as managing director, and plans new hires across compliance and product.
The exchange partners with golfer Adam Scott and sponsors the Australian Crypto Convention to boost its local brand.
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KuCoin has officially expanded its global presence into Australia, opening a new headquarters in Sydney and naming James Pinch as managing director to lead the company’s local growth.
The new office will serve as a regional hub, supporting new roles in compliance, cybersecurity, operations, and product development over the next year. Pinch brings decades of experience across finance, fintech, and brokerage, having built and scaled several businesses focused on transparency and efficiency.
He said KuCoin is investing in local jobs and infrastructure as Australian demand for digital assets continues to climb, with the market projected to reach $1.2 billion in revenue by 2026.
KuCoin already serves over 360,000 Australian users, with crypto now the country’s third most-held asset class—ranking above ETFs and international equities. The company’s expansion aims to reinforce its regulatory alignment, institutional-grade security standards, and commitment to transparency as the market matures.
As part of a broader local push, KuCoin has also launched its first national marketing campaign in partnership with Australian golf icon and Masters champion Adam Scott. Scott will carry a KuCoin-branded golf bag throughout this season’s tournaments, including the Australian Open at Royal Melbourne and the PGA Championship.
He said he’s followed crypto for years and appreciates KuCoin’s focus on security and long-term thinking—values that align with his own discipline and approach to the game. The campaign, themed “Integrity First.
