KuCoin taps Australian golf champion Adam Scott for local campaign via Xiangxing Marketing

November 18 2025, 5:14 pm | BY Ricki Green | No Comments

KuCoin, a leading global crypto platform, is officially launching a major Australian marketing campaign featuring golf icon and Masters champion, Adam Scott. The campaign, developed by global marketing agency Xiangxing Marketing, connects the world of elite sport with the world of digital finance by highlighting their shared values, including integrity, precision, discipline and resilience.

The campaign kicks off as KuCoin doubles down on Australia, opening a new Sydney headquarters and establishing a local leadership team to prioritise local users, regulatory alignment, and institutional-grade security. The Adam Scott partnership is the flagship campaign to communicate this commitment to trust and stability in a market projected to grow by almost 20% to US$1.2 billion by 2026 (Statista).

The campaign, themed “Integrity First. Trading on KuCoin Next,” showcases Scott’s passion for golf and digital finance.

“I’ve been following the crypto space for several years and have been impressed by KuCoin’s commitment to security and transparency,” says Scott. “As someone who values precision, discipline and long-term thinking, I see these same qualities in how KuCoin approaches the market. I’m proud to partner with a platform that’s raising the bar for the entire industry, and I’m looking forward to engaging with the Australian crypto community through this partnership.”

Scott will use the KuCoin-branded golf bag in this year’s Australian golf tournaments, including the Australian Open at Royal Melbourne in December, the Australian PGA Championship, and throughout the 2026 season.

BC Wong, Global CEO of KuCoin visited Australia this week to open the new office and attend the Australian Crypto Convention (ACC), which the business also sponsored for the first time. It also coincided with the launch of the first Australian marketing campaign.

Says Wong: “The appointment of our new Australian leadership team is a key element of our strategy and a clear signal of how serious we are about this market. We are one of the most innovative exchanges offering retail derivatives to Australian customers and are dedicated to delivering a regulated, connected, and converging future for digital and traditional finance to Australian customers. The Australian market is maturing. Users and regulators alike are demanding higher standards of security and compliance. Our team’s mandate is to deliver world-class protection, deeper liquidity, and a transparent relationship with regulators.”