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LIV Golf Adelaide Named World’s Best Event for Third Year: Record Crowds and Economic Boost Drive South Australia Sports Tourism


Published on
November 13, 2025

Liv golf adelaide named  best golf event in sports tourism

LIV Golf Adelaide has once again been recognized as the World’s Best Golf Event, marking an impressive third consecutive year for this prestigious accolade. The announcement, made at the World Golf Awards in Madeira, Portugal, further solidifies the event’s reputation as a leader in the sports tourism industry. The event has proven to be a major force in elevating the profile of golf tourism in South Australia, contributing significantly to the local economy while attracting a global audience of passionate sports fans.

LIV Golf Adelaide 2025: A Record-Breaking Sports Tourism Event

LIV Golf Adelaide 2025 saw yet another milestone in its success, drawing a record-breaking 102,000 fans who attended to witness top-tier golf competition and entertainment. With Joaquin Niemann’s historic individual victory and Fireballs GC’s commanding team win, the event offered a thrilling experience for spectators, highlighting the sport’s growing appeal across the globe. The immense popularity of the tournament has translated into a substantial economic boost for South Australia, generating a remarkable $81.46 million in economic impact.

This large influx of spectators from both domestic and international markets further emphasizes LIV Golf Adelaide’s role in driving sports tourism in the region. As the tournament continues to evolve, it is rapidly becoming one of the premier events on the global sports calendar, attracting a diverse audience and fostering a lively, vibrant atmosphere.

Sustainability and Environmental Leadership in Sports Tourism

LIV Golf Adelaide’s recognition for sustainability is equally important in the context of modern sports tourism. The event has earned re-certification to the GEO Tournament Standard, a globally recognized benchmark for environmental responsibility in sports. This re-certification reflects the event’s ongoing commitment to promoting eco-friendly practices, a crucial element for sports tourism that aims to balance the excitement of global events with sustainable tourism practices.

LIV Golf Adelaide’s approach integrates elite athletic performance with a fan-first experience and environmental stewardship, setting a new standard for golf tourism events worldwide. The combination of top-level competition and a commitment to the environment not only enhances the event’s appeal but also serves as a model for other sports tourism events to follow.

Looking Ahead to LIV Golf Adelaide 2026: Innovations and Global Appeal

The 2026 edition of LIV Golf Adelaide, scheduled to take place from 12-15 February at The Grange Golf Club, promises to bring even more exciting developments. With fresh innovations, enhanced sustainability programs, and continued improvement in the fan experience, the 2026 event is set to further elevate its status as a leading sports tourism event. A key change for 2026 will be the expansion to 72 holes and the introduction of a fourth day of competition. This will allow fans even more access to elite golf competition and further enhance the hospitality experience, making it an even more attractive destination for sports tourists.

These changes reflect the growing demand for golf tourism and LIV Golf’s dedication to creating unforgettable experiences for spectators. By extending the event and increasing the number of competition days, LIV Golf Adelaide is ensuring that it remains at the forefront of sports tourism while delivering unmatched entertainment.

South Australia’s Investment in Sports Tourism

LIV Golf Adelaide’s ongoing success is also a result of the strong partnership between the South Australian Government and local tourism partners. Peter Malinauskas, Premier of South Australia, expressed his pride in the event’s success, reinforcing the government’s commitment to making LIV Golf Adelaide even better in the years to come. The Premier emphasized that the tournament’s growth was made possible through a combination of hard work, investment, and collaboration between public and private sectors.

The government’s investment in LIV Golf Adelaide reflects the long-term benefits of sports tourism, including global exposure, increased tourism traffic, and a strong economic impact. As the event continues to grow, South Australia is positioning itself as a top destination for major sporting events and a leading hub for sports tourism in the region.

LIV Golf’s Vision: Shaping the Future of Sports Tourism

Ross Hallett, Executive Vice President and Head of Events at LIV Golf, expressed his immense pride in the event’s achievements, particularly in its ability to engage fans and promote sustainability. Hallett credited the event’s success to the hard work and dedication of the South Australia Tourism Commission and event management partners at 54.

According to Hallett, LIV Golf Adelaide’s blend of elite performance, fan-first experiences, and environmental responsibility has set the bar for future golf tournaments and sports tourism events. The event is not only redefining the golf industry but also shaping the future of sports tourism, inspiring a new generation of fans and setting examples for how live events can be successfully executed in an environmentally conscious way.

The expanding reach of LIV Golf, coupled with its commitment to creating accessible, innovative, and sustainable sports tourism experiences, is positioning the event to become a global leader in the world of sports tourism.

A Global Sports Tourism Phenomenon

LIV Golf’s growing presence in global markets signals the future of sports tourism. The expansion of LIV Golf events and the introduction of new features such as the 72-hole format and a fourth competition day reflects the organization’s commitment to not only growing the sport of golf but also providing fans with more opportunities to engage with world-class competition. This focus on fan experience and sustainability is crucial in maintaining LIV Golf Adelaide’s position as a sports tourism leader.

LIV Golf Adelaide’s combination of world-class golf, elite hospitality, and environmental stewardship continues to make it a benchmark for sports tourism events worldwide. The tournament is redefining what it means to host a professional golf event, ensuring it remains an integral part of the global sports tourism landscape.

Conclusion: LIV Golf Adelaide’s Impact on Sports Tourism

LIV Golf Adelaide’s third consecutive recognition as the World’s Best Golf Event showcases the tournament’s growing influence on the sports tourism industry. The event’s record-breaking attendance, economic impact, and commitment to sustainability position it as one of the leading sports tourism experiences globally. With the 2026 event on the horizon, LIV Golf Adelaide is set to continue shaping the future of sports tourism by offering an elevated experience for both fans and participants. As it evolves and expands, LIV Golf Adelaide will remain a cornerstone of the global sports tourism calendar, attracting fans and showcasing the best of what the world of golf has to offer.

[Image Credit: South Australian Tourism Commission]

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