Ever wonder what it takes to get a top TOUR pro like Justin Thomas, Jordan Spieth, Will Zalatoris, or the many other Titleist athletes completely dialed in with their equipment on the PGA TOUR?
In this exclusive video, we shadow JJ VanWezenbeeck, Sr. Director of Player Promotions for Titleist, during the recent T-Series Iron launch to peel back the curtain on this high-pressure, essential role.
As you will see, it’s much more than just handing out Pro V1 golf balls, Titleist T-Series Irons or GT drivers — it’s a demanding lifestyle of constant travel, expert club fitting, and crucial relationship-building inside the famous Titleist Tour Van.
If you love golf equipment, the behind-the-scenes magic of tour life, or are curious about a career in the golf industry, this is the deep dive you’ve been waiting for.
And let us know in the comments: What club would you want a Titleist rep to build for you?
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[Music] This is fun. This looks muddy this week. You weren’t kidding. This is a walk. This field is We got to hope this gets baked out today. My full name’s Joseph John Van Weezenbeck. Everybody calls me JJ. I’m the senior director of player promotions for Titus. I oversee all the club operations in the US for professional tours. Click together GT for you. Okay. GT managing our area 31 where we assemble and distribute product around the globe and then communicating with R&D push forth what’s coming from Titus. I was very lucky growing in upstate New York. My father worked for IBM and IBM actually had 27 holes and so once I started exposed to golf I had an opportunity to go play all day long. The BC Open was in early September and we were able to go watch really good golfers and it was really interesting to be up close and personal with that many tour professionals. 4588 on the spin there. Do we just bring this out? It could be. Yeah, cuz it’s still high enough without being real high. Yeah. I’ve been very lucky to be involved adjacently to Justin’s career. Was able to meet him when he was still at Alabama. His first Q school. His clubs didn’t show up. He has no clothes. He literally wore the shirt off my back. He got stuck with me and our team on the road for his 21st birthday. To see him get married, to see him have a child, to see success in majors has been really special. Sweet. Love that. You love it. I love it. Everybody happy. [Music] The travel is the hardest part of my job. Some of the places we go are easy, some are very difficult. I normally do somewhere between 35 and 40 events and I’m normally gone for 4 days. I’ll go to Japan. I’ll go to support our DP team and then normally travel with Aaron Dill. JJ and I, we’ve been traveling together for 15 plus years. We share so many great moments together that we are like brothers. Get on a 6:30 flight, connect somewhere, get delayed somewhere. At the end of the day, if you get in at 6 PM or 3:00 a.m., the players on Monday morning, they need something. They’re playing for a living. [Music] Jordan Spe, new builds. These are two kind of setups he hasn’t tried before. He rotates out a long iron and a hybrid. Oh, maybe. We’re trying to find some things that are just going to droop and kick a little differently. See if we can square it up for him. Good screws. 14 left. 55 in the air. Normalized. 35 39. This is great. Oh, what happened? It’s a 350. Ah, nice. And the head’s doing all the uplifting. Yeah. As a fitter, understanding ball flight is what we’re ultimately trying to affect. It’s kind of cool to think of the golf club as a puzzle. The grip and the shaft and the head. How do I make this puzzle unique to you? Dreaded miss down the middle. Watching him work with the best players in the world and adapting his style when the player needs a certain style. It’s really incredible. But that’s the one you’re going to stick around for today. Oh, that’s crazy, isn’t it? It’s very, very good. Felt really good. It launched nice. This feels really solid. Thank you, bud. Appreciate the time. It’s so cool to be around the R&D team and our inside team at Area 31. Okay, how do I dive down and look at what’s next? What can we get that little bit better about? It’s a very conducive relationship where when we put wishes together, they understand that’s going to result in product and play and wins on tour. So, it’s really cool when you see stuff that you’ve been asking for for a while come to life. Sometimes it’s a 911 is a I was up against a tree and my seven iron bent or 3:00 a.m. on a Saturday if someone missed the cut and they’re frustrated. The key here is making sure that you have a deep bench. I feel like we have to talk more cuz they’re filming us. You have anything more to talk about? Having a deep bench means it’s never all going to fall on one person’s shoulders. We’re all going to come together as a team and we’re going to always make sure our players are playing their best. [Music] [Applause]
