Home » HOTEL NEWS » Sawgrass Marriott Golf Resort & Spa Expansion to Elevate Florida’s Luxury Tourism Market: What You Need To Know
Published on
November 8, 2025
South Street Partners, in partnership with Dream Finders Homes, has revealed the takeover of the Sawgrass Marriott Golf Resort & Spa in Ponte Vedra Beach, Florida, which is a significant move in Florida’s upscale resort market. Besides being next to the famous TPC Sawgrass Stadium Course, this legendary resort has always been a favourite spot for both golfers and vacationers. The purchase was done through a partnership agreement and accompanied by a considerable amount of money invested in the resort’s refurbishment and enlargement projects, which are intended to improve the resort’s facilities and also enhance the quality of the visitors’ experience.
The acquisition includes a 66-acre property, which features 351 hotel keys, 163 villa keys, and over 114,000 square feet of meeting and event space. With the addition of a 25,000 square foot full-service spa, nine on-site restaurants, and an oceanfront Cabana Beach Club, the resort offers everything a traveler could want for both relaxation and adventure. The acquisition comes at a time when Florida continues to experience a surge in tourism, particularly in areas like Ponte Vedra Beach, known for its luxury accommodations and world-class golf courses.
A Premier Location for Golf and Luxury Travel
The Sawgrass Marriott Golf Resort & Spa is strategically located just three miles from the stunning beaches of Ponte Vedra Beach and offers guests the exclusive opportunity to book tee times at the iconic TPC Sawgrass Stadium Course. This championship golf course is renowned for hosting THE PLAYERS Championship annually, one of the most prestigious events in the sport, attracting golfers and fans from around the world.
With the Sawgrass Marriott Golf Resort & Spa now part of South Street Partners and Dream Finders Homes’ growing portfolio, the property is poised to attract both golf enthusiasts and travelers looking for a luxurious getaway. Guests can enjoy access to two championship golf courses, including the Dye’s Valley Course, designed by the legendary Pete Dye. This level of access, combined with the resort’s upscale amenities and location, positions the property as one of Florida’s premier golf resorts.
Plans for Renovation and Expansion
With an eye on enhancing the guest experience, the joint venture plans a comprehensive renovation of the resort’s existing facilities, including upgrading the accommodations and expanding the resort’s offerings. South Street Partners has emphasized its commitment to improving the resort’s appeal as a luxury destination by modernizing the property while maintaining its connection to the local community and culture.
In addition to the renovation plans, the resort will continue to offer a variety of recreational activities, including tennis, fitness classes, and water sports, which are perfect for families and groups looking for an all-inclusive vacation. The resort will also focus on expanding its spa and wellness offerings, ensuring that guests can unwind and rejuvenate in a tranquil, upscale setting.
Ponte Vedra Beach: A Premier Destination for Leisure and Business Travellers
Ponte Vedra Beach has long been recognized as a top destination for both luxury travel and business events. With its unspoiled beaches, world-class golf courses, and access to the Intracoastal Waterway, the area has become a hub for high-end resorts, providing visitors with a variety of activities ranging from boating and fishing to fine dining and cultural exploration.
The expansion of the Sawgrass Marriott Golf Resort & Spa complements the growing appeal of Ponte Vedra Beach as a vacation destination, further solidifying Florida’s status as a premier luxury travel market. Whether visitors are in town for a golf tournament, a corporate retreat, or a family vacation, the area offers a wide array of options to suit all types of travelers.
A Bright Future for Florida Tourism
This acquisition is part of a broader effort to enhance Florida’s tourism offerings, which have seen strong growth in recent years. The Sawgrass Marriott Golf Resort & Spa will play a central role in helping to further elevate Florida’s reputation as a world-class destination for golf, luxury, and relaxation. As the tourism market in Florida continues to rebound, investments in resorts like the Sawgrass Marriott are positioning the state to welcome even more visitors in the years to come.
A New Chapter for Sawgrass Marriott Golf Resort & Spa
With the support of South Street Partners and Dream Finders Homes, the Sawgrass Marriott Golf Resort & Spa is set to become an even more desirable destination for travelers looking for a luxurious golf resort experience in Florida. The planned renovations and expansion of amenities will further enhance the property’s status as one of the top resorts in the state, offering unparalleled access to golf, relaxation, and recreational activities.
This acquisition marks the beginning of an exciting new chapter for the Sawgrass Marriott Golf Resort & Spa, promising an elevated experience for guests and ensuring its place as a key player in Florida’s luxury tourism market. With world-class golf, luxurious accommodations, and an unrivaled location, this resort is primed to continue attracting visitors from around the globe.
