Golf PR and marcomms specialists The Loop has joined forces with leading luxury lifestyle agency JV Public Relations to help service one of the most premium golf and hospitality accounts in the UK, Marine & Lawn Hotels & Resorts.
The strategic partnership will see the two agencies working together across the Marine & Lawn’s collection of venues set alongside some of the world’s most iconic golf courses.
The Loop’s primary remit will be to support JVPR across Marine & Lawn’s golf portfolio, delivering on their expertise in identifying, placing and amplifying stories into the golf media space, while working with exclusive partners to promote the unrivalled experience around Marine & Lawn’s award-winning destinations, which include the Russacks St Andrews, which overlooks the legendary links of the Old Course at the Home of Golf; the Marine Troon, which looks out over the rugged fairways of Royal Troon Golf Club; and Portrush Adelphi, which is located just a mile away from Royal Portrush Golf Club.
Dornoch Station in the Highlands and Slieve Donard in Northern Ireland are part of Marine & Lawn’s growing portfolio of hotels located on or adjacent to some of the world’s most iconic links
At Marine North Berwick, golfers are blessed with a stretch of golf terrain that offers wonderful variety and beauty, with North Berwick Golf Club and its famous West Links at its heart. Meanwhile, the Scottish Highlands offer a golf escape like no other, with Dornoch Station serving as the perfect base to stay and sample one of the most revered venues in the game at Royal Dornoch Golf Club.
The Marine & Lawn portfolio is completed by Slieve Donard, a landmark Victorian hotel in Newcastle, Northern Ireland, partnering with Royal County Down Golf Club, whose links is widely regarded as one of the world’s best layouts.
The Loop directors Mike Harris, Paul O’Hagan, Alex Narey and Chris Barrett
Mike Harris, Partner at The Loop, said: “We are absolutely thrilled to be working with JVPR to highlight Marine & Lawn’s wonderful portfolio to discerning golfers who travel from across the globe to the iconic links of Great Britain & Northern Ireland.
“The Loop team has been fortunate to have stayed at each and every one of the properties and they set the benchmark for luxury hotel experiences and their incredible positioning alongside some of the world’s most celebrated golf courses makes them must-stay locations.
“We will work closely with not only golf media in the UK, but also globally, helping to tell the story around why Marine & Lawn Hotels & Resorts really do serve as the ultimate base for the perfect, bucket-list golf break, all at the highest quality.”
JVPR will continue its focus on the luxury travel, high-end hospitality, wellness and culinary areas of the Marine & Lawn account. Led by Jo Vickers, the agency has a wealth of experience in launching new properties and concepts, nurturing and evolving the reputation and visibility of acclaimed hotels, with a track record that demonstrates an ability to go beyond the brief and deliver outstanding results for its clients and partners.
Highly experienced in designing well-balanced communications campaigns for hotel groups, JVPR will bring together the many elements of Marine & Lawn Hotels & Resorts, helping to elevate the brand’s name and reputation whilst developing press recognition of the full collection.
Jo Vickers, Founder of JV Public Relations, said: “We’re delighted to be partnering with The Loop on Marine & Lawn Hotels & Resorts – a truly exceptional collection of boutique hotels that so beautifully captures the spirit of travel, golf and genuine hospitality. At JVPR, our focus is on elevating brands that embody a sense of place and purpose, and Marine & Lawn does exactly that.
“This partnership brings together two specialist agencies with complementary expertise – uniting The Loop’s deep knowledge of golf communications with our experience in luxury travel, lifestyle and hospitality. Together, we’ll continue to grow awareness and aspiration around Marine & Lawn’s extraordinary destinations, telling the stories that make these hotels so distinctive both on and off the course.”
