Now that we think about it, it’s a little weird that a chilled out holiday town like Byron didn’t have a store dedicated to the most chilled (and simultaneously frustrating) sport of golf. But if there was ever a company to step in and give the town what it needed, it would be Birds of Condor.
Over the past few years, as golf has boomed in popularity, Birds of Condor have been way ahead of the curve, changing the way we look at golf — modernising it with rad hats, shirts and more — and building a brand that’s culturally impactful while making premium products.
The opening of their store naturally attracted droves of people, eventually spilling out onto the street, but not before we got a glimpse of their crisp store fit, drank a few Beudis, and got a pic in their retro-fitted golf cart.
Check out the highlights in the gallery above:
