GolfNow’s early strategy hinged on connecting with golf course pros—offering more than just tech. Building a brand and mobile check-in revolutionized the golf experience. The team focused on solving system problems, uniting everything from the pro shop to the beverage cart. #GolfNow #golf #strategy #mobileCheckIn #innovation
You know, the thing that we did, I thought exceptionally well was more about strategy than anything. And I’m not so sure that to this day that that isn’t still the biggest uh secret of golf now is just all these people out there in golf shops every day talking to people, bringing them cupcakes, bringing them pizza. And in uh 2014, I mean, we started to bring on a sales force and I looked at Mory and said, “Hey, I think these people should live. I think they should work from their living room and get in their car and drive down to their local golf courses. And so we were a remote company a decade before uh COVID and I would say over time kind of mass mastered that the time like not a not a lot of companies and we’ve been doing it for years and we had you know a large staff. This doesn’t concern me at all. You know the sales team is already out there so I’m not I wasn’t too concerned about it. You you create this you know this brand that really we hadn’t seen before in golf. I mean the concept frankly of a mobile check-in checkout experience what you know mobile for the starter super uh revolutionary. How did I want to go back to that you know customers 11 through 100 your your ideal customer profile. I mean, I think I think at the beginning it was it was talking to the people that were ready for change, right? But, you know, I constantly reminded the team that the problem that we’re solving is the disparit systems problem. And Tesnap solved that right out of the gate, right? Oh, and by the way, the beverage cart is the same system, same database, same customers as the one in the restaurant, which is the same one in the pro shop, which now can be the one in the parking lot on the putting green, right? very very I would say easy to sell the concept,
