Younger people may have once viewed golf as being solely a sport for their parents and grandparents, but in recent years something has changed, and a whole new generation has been lured into the game. This newfound attraction and attitude has arguably stemmed from the transformation of golf media.
Social media has its latest set of influencers – golf influencers – but what real impact have they had?
Golf Influencers Are Breaking Down The Barriers
Golf influencers are taking a whole new approach to golf content production and YouTube videos, at a time when professional golf viewing figures were dropping, these influencers are covering the sport in an entirely different way. With videos showcasing lessons and tutorials, lifestyle content and humour, golf media has had a complete overhaul. Bryson DeChambeau, two-time US Open champion, has even got his own YouTube channel, which he uploads to regularly. Other popular golf YouTube channels include Fore Brothers, Bob Does Sport, Grant Horvat and Golfbreaks Ambassador, Peter Finch.
It isn’t just on YouTube though, as golf TikTok is equally massive. The creativity of golf influencers on TikTok knows no bounds, from funny skits, trick shot challenges and comedic takes on golf traditions and so much more. This new online view on golf has given the younger generation a new lense to look through, letting them see golf for the fun social activity it is.
Is Online Golf Content Growing The Game?
Golf itself is growing in England, and this boom in golf social media has arguably had an impact on the number of people playing golf. August 2025 was a record-breaking month for England Golf, with more than 1.6 million scores submitted to the World Handicap System. August set a record for the number of people getting out and playing golf, with 53% of scores submitted through competitions, and the remaining 47% through general play.
In the first eight months of 2025, 8.961 million scores have been submitted. With the year winding down it looks likely that the overall number of scores submitted will overtake last year’s number of 10.214 million.
Back in July, England Golf and the Golf Foundation partnered to create the Junior Journey programme. This gives a whole new framework for junior golf in England.
But how does this all tie in with golf social media? Put simply, junior golf in England is in the best place it has been in years, maybe even ever. This is not entirely because of this boom in golf content being produced, but it has certainly had an affect on the push to get more young people into golf.
Young people can now fall in love with the game of golf effortlessly, as there are so many opportunities available to them, as well as the numerous influencers and content creators to help give them that entertainment and inspiration factor. Golf needed growth and expansion, and we are now getting it. But golf courses must learn how to use modern social media to improve their chances of survival in this challenging time when some are still facing potential closure.
How Can Golf Courses Use Social Media?
There are so many ways golf courses can use social media to attract people to their venue, but it’s something that we see quite rarely. One main example of this could be the long messages clubs put out ahead of work being done on the course. Yes, these are needed so people know exactly what is happening, but why not use it is an opportunity to create some engaging content as well? Showcasing the work that the grounds crew are doing for a simple 30 second TikTok or Facebook video would massively improve a club’s online outreach and engagement.
Golf clubs up and down the UK are constantly pushing to get more and more junior members into their books, but to really push these numbers, golf clubs must attract these players online. One semi-viral video is all it could take to massively increase the number of young people joining a golf club.
Social media is a tool for expansion. It is constantly moving forward, with new trends being discovered daily, and this being introduced to the golf world is a massive positive. There is a whole new world of golf entertainment out there, with something different for everyone.
Influencers in Professional Golf
It doesn’t just stop there, however, as many golf influencers have got such a large audience that they are often invited to pro events, as well as the Creator Classic.
The Creator Classic is an event the PGA Tour set up to test these golf influencers at their most famous courses. This event takes place across the season with names such as Grant Horvat, Bob Does Sports, Gabby Golf Girl and many more getting involved in the competition. Some of these influencers are often partnering up with golf companies as well. Many years ago, the idea of a major golf company, such as Callaway or Titleist, teaming up with a YouTuber would have seemed crazy, but now it is completely normal – and a great way to showcase the latest gear.
Rick Shiels was also signed by LIV Golf ahead of the 2025 season. Giving him access to create content, playing all the courses on the circuit prior to the weekend’s event, as well as giving him the opportunity to create said content with all the players. With all these opportunities to create world class content, this partnership has massively bolstered Shiels’ content.
Golf is going through a massive change. There are no limits on how big this boom in online content can go and how much it can grow the game. If more courses can find a way to start using social media to their advantage, then the game will only continue to benefit.
Let us know what you think of all these new golf influencers.
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