Oh Bryson. I found myself rooting for the guy during the Ryder Cup singles matches willing on a come back, because love him or hate him, he knows exactly when to turn “it” on.
He’s engaging with fans, especially kids, and of all the pros, he’s the one putting in the most effort in developing an online personality. From product testing videos to hitting shots over his house, DeChambeau’s content has garnered the attention of over 2 million subscribers and counting.
I’ve seen clips here and there, but struggle to commit to watching a full length video. YouTube golf isn’t my preferred form of content consumption, but after seeing this TikTok of Kevin Hart acting as Bryson’s caddie (in a sleeve-less golf shirt???), I just had to tune in.
This duo is HYSTERICAL. The comedian was being his usual self, but what was surprising to see (at least to me) was just how much of a sport the American golfer was in basically get flamed the entire time. When I watch Bryson play golf, he’s extremely technical, and perhaps…performative at times, but seeing him in this format was humanizing.
My favorite part was about 16 minutes into the video, a segment called “Bryson Gets Cooked”, which was basically a variation of celebrities reading mean tweets but with Hart’s comedic timing—it was like watching an SNL skit.
Is this what YouTube golf can be like?! Bringing in different characters into the fold and just having fun. The trick shot stuff and match showdowns can be great, but this like casual, almost roast session was so up my alley.
There’s been so many pop culture-meets-golf moments this year and that’s only going to continue to grow.
I for one, would love to see more of Kevin Hart or other popular comedians chime in on golf. We saw Hart team up with Snoop Dogg during the Olympics, can we run that duo back for The Match or the up-coming Skin’s Game that’s returning next month?
Katt Williams was an inside the ropes correspondent during FedEx Cup playoffs and it was gold. Even online personality Druski dabbled in some PGA TOUR content alongside Min Woo Lee and Max Homa.
Mixing in the funny and unseriousness that’s the natural by-product of comedy and skits is exactly why brands like St. Andre are so successful. It’s adding nuance to a game that has a reputation for being stiff and making it malleable to be better received by a broader audience.
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I’ll go ahead and admit it, I’m a fan of whatever this was, and the next time Bryson and Kevin choose to tee it up, I’ll be tuning it (sorry, not sorry).
