Published on
September 28, 2025
Between September 10 and 14, 2025, Sandals Dunn’s River in Ocho Rios, Jamaica, hosted the 21st edition of the U.S. Golf Tournament for travel advisors organized by Sandals Resorts. More than 100 travel advisors and their guests participated in this unique, multi-faceted trip that included leisure, education, and, of course, networking and golf.
The Golf Experience and Educational Focus
The five-day event offered attendees a unique combination of leisure and professional development. Travel advisors participated in two 18-hole scramble rounds at the Upton Estate Golf & Country Club, one of the premier golf courses in Jamaica. Besides golf, the event emphasized product knowledge and the latest Sandals offerings, equipping attendees with the tools to better promote Sandals resorts to their clients.
Showcasing Sandals Resorts and Networking Opportunities
While the golf tournament was a central highlight, the event also included resort tours of Sandals Royal Plantation and Sandals Ochi Beach Resort. These tours allowed travel advisors to explore different properties within the Sandals portfolio and gain a deeper understanding of the diverse experiences each resort offers. The educational sessions provided a platform for sharing insights into new offerings, helping advisors stay ahead of the curve when booking luxury vacation packages for their clients.
Travel advisors also had the chance to connect with Sandals’ key representatives, further strengthening business relationships and partnerships. The event’s networking opportunities allowed advisors to share best practices, strategies for selling Sandals resorts, and new trends in the travel industry.
Fun and Unforgettable Moments
Sandals’ annual golf tournament creates a fun and engaging atmosphere for participants. As many of the travel advisors return year after year, the event fosters a sense of camaraderie. Golf sessions are filled with friendly competition, and after-hours gatherings at the resort’s rum bar continue the bonding experience. One of the standout evenings featured a Caribbean Carnival Beach Party with a buffet set on the main beach, giving guests a chance to relax and enjoy the local culture.
The final night of the event brought together all attendees for a gala dinner at the Sandals Ochi Beach ballroom. The evening featured a delicious steak and lobster dinner, an awards ceremony to honor the tournament’s top performers, and a light-hearted speech from Sandals’ executive leadership.
Recognition of Excellence and Future Opportunities
As part of the event, several teams were recognized for their achievements. The champions of the 21st Annual U.S. Golf Tournament included a team from Cruise Planners of Dothan, Alabama, and VibeGetaways of Pleasant Prairie, Wisconsin. Their victory earned them an invitation to compete in the 2026 Global Travel Advisor Golf Tournament in St. Lucia, where they will go head-to-head with representatives from Latin America and Canada.
The best-dressed team, a group from Everlasting Memories Vacations in Buffalo, New York, was also recognized for their standout outfits, adding a fun twist to the competition.
Tips for Travelers and Advisors
Travel advisors, as well as their customers, m ight take advantage of the golf tournament to preview the features of the Sandals experience first. Sandals resorts focus on luxury, fun, and unparalleled service. So as Sandals remains one of the go to resorts for an all-inclusive vacation, advisors can focus on the inherent value promotions and bonuses during these times can add to the booking value. Sandals invests more than competitive marketing. Their investment in the travel conquest, and the sponsorship exclusive for the marketing advisors, rest with trust. Any travel packager wishes to partnership with Sandals as the offer rest with one of the most tracked resorts in the world.
For golf fans, rest assured. Other than the exclusives in the marketing advisors resort, the rest of the Sandals resorts add on to the advantage of Sandals, as other than golf, one can indulge in absolute luxury with an all-inclusive vacation.
