Los Angeles, CA – Heritage Golf Group, a leader in delivering exceptional private and daily fee golf experiences across the nation, today announced a new partnership with Noteefy, an innovator in golf technology, to introduce artificial intelligence (AI)-powered solutions that will elevate the member and guest experience at its clubs.
The collaboration begins with Heritage Golf Group’s four Hilton Head Island courses and TPC Tampa Bay, serving as the first destinations to launch Noteefy’s AI Pro Shop Assistant, a cutting-edge digital concierge designed to transform how golfers connect with their clubs.
The Heritage Golf AI Assistant offers golfers who choose to book tee times through online channels real-time, personalized support directly through the golf course website. From tee-time assistance and course condition updates to tailored event recommendations and membership engagement, the AI assistant is built to bring world-class service beyond the clubhouse walls.
“Heritage Golf Group has always been committed to honoring the traditions of the game while embracing innovation that improves the member experience,” said Lisa Dahlstrom, Vice President of Revenue at Heritage Golf Group. “By partnering with Noteefy, we are taking another bold step forward through leveraging AI to provide seamless, helpful service to our members and guests without losing the personal touch.”
Heritage Golf Group has grown into one of the most respected operators of clubs in the nation, with a portfolio that spans some of the most iconic golf destinations in America. This partnership underscores the company’s mission to deliver an exceptional lifestyle experience, where community, technology, and tradition converge.
“Golfers today expect convenience, personalization, and digital access— and that’s exactly what Noteefy delivers,” said Jake Gordon, CEO of Noteefy. “We are proud to partner with Heritage Golf Group to bring this innovation to their members.”
Initial rollouts have occurred at the four Hilton Head Island courses and TPC Tampa Bay, with expansion plans in the future to ensure members nationwide benefit from the enhanced service and connectivity this technology provides.
About Heritage Golf Group
Since purchasing Heritage Golf Group in January 2020, the current ownership and leadership team has grown the company to include 43 clubs across the U.S. With its home office in northern Virginia, just outside Washington, D.C., Heritage clubs are located in Alabama, Colorado, Florida, Georgia, Illinois, Missouri, New Jersey, New York, North Carolina, Ohio, South Carolina, Tennessee, Virginia, Michigan, and Wisconsin. The company continues to grow by acquiring a mix of private country clubs in residential communities, member-owned clubs with growth potential seeking strategic alternatives, and premium daily-fee and resort golf properties in major resort destinations and metropolitan markets. Guided by the principle of evolving the golf experience to the highest level, each individual club’s amenities and operational systems are tailored to augment its unique assets and member needs. For more information, please visit www.heritagegolfgroup.com
About Noteefy
Noteefy is the leading demand and revenue management platform for the golf industry. Purpose-built for course operators, Noteefy helps optimize tee time utilization, optimize direct revenue, and elevate the guest experience. By transforming workflows into a unified system for managing real-time demand, Noteefy empowers operators to unlock the full value of every tee time. Trusted by top public, municipal, and resort courses—and rapidly expanding across the U.S. Noteefy is redefining how the golf industry drives profitability and guest engagement. Trusted by over 900 golf courses, including 80 of the top 200 public courses and 9 of the top 12 Multi Course Operators.
