DS Automobiles at the FedEx Open de France, an international presence
France’s largest golf competition enjoys extensive media coverage. It is broadcast in 167 countries and reaches more than 500 million homes worldwide. Highlights are widely shared on social media. These broadcast hours provide opportunities for DS Automobiles to promote its new products to a targeted audience.
“DS Automobiles, the Fedex Open de France and the French Golf Federation, a natural partnership based on shared values and a demanding, hedonistic clientele, sensitive to responsible innovation and performance.”
Xavier PEUGEOT, Managing Director of DS Automobiles
DS N°4 and DS N°8, new stars of the FedEx Open de France
DS Automobiles’ two latest creations will be featured on the FedEx Open de France course, logically on holes 4 and 8. The latter will even be on display at the start of hole 8. Panels bearing the brand’s image will also be positioned on three strategic tees and three greens, in order to maximize the brand’s visibility. N°8 will be presented in the Village, as well as at the entrance to the Saint-Nom-la-Bretèche Golf Course where the event will take place. N°4 will be on display at the entrance dedicated to players and journalists. All spectators will be able to discover the DS universe at the DS stand and make an appointment for a personalized presentation and a test drive of the entire range in the DS STORE.
To ensure the transfer of players and guests, DS Automobiles will make 20 DS No. 8s available to the organization of the FedEx Open de France, thus benefiting from a notable presence on the occasion of the most important golf event in France with international media coverage.
« We are delighted to welcome DS Automobiles to the FedEx Open de France family. Partnering the French National Open with an iconic French brand like DS Automobiles is a natural fit, and we look forward to working with them over the next three years. »
“Our players will benefit from an elegant and comfortable shuttle service for their travel to and from the Saint-Nom-la-Bretèche Golf Club thanks to the vehicles provided by DS Automobiles, for which we are extremely grateful.”
Katinka DUFOUR, Director of the Fedex French Open
DS Automobiles becomes the automotive partner of the French Golf Federation
By becoming a partner of the ffgolf until 2027, DS Automobiles is joining forces with a discipline that continues to attract new players. In ten years, the number of licensees has increased by 8,4%, with 34 additional licenses, reaching record levels in 148 (2023 licensees) and 445 (306 licensees). DS Automobiles will contribute to this development by supporting, like all ffgolf partners, the annual national golf discovery operation “Tous au Golf”. This operation demonstrates the ambition of the ffgolf, determined to grow its sport and move it away from preconceived ideas.
This enthusiasm among clubs will be far from isolated for DS Automobiles. The 170 DS STORES that the Brand has, spread across the entire French territory, will indeed be invited to forge close ties with the various clubs (in total, France has 734 facilities, golf courses, compact golf courses and driving ranges) in order to meet players and potential customers. A close relationship with golfers that DS Automobiles aspires to develop by taking full advantage of the power of the FFgolf digital ecosystem, relying in particular on the federation’s social networks which bring together nearly 350 followers.
The French Golf Federation will also be able to count on the availability of 10 models from the range as part of this exclusive partnership. Several DS 3, DS N°4, DS 7 and DS N°8 will thus become the official cars of the FFgolf from November 2025.
“We are particularly pleased to welcome DS Automobiles to the French Golf Federation’s partner club. This collaboration illustrates a natural convergence between two worlds driven by excellence and a strong commitment to responsible innovation.”
“As DS Automobiles demonstrates through its premium positioning, its craftsmanship, and its transition to electrification, the Brand embodies values that we share: refinement, sustainable development and performance, as well as a passion for surpassing oneself.
Pascal GRIZOT, President of the French Golf Federation
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