How AI technology is increasing performance in Callaway irons

Advanced AI technology has helped @callawaygolf increase performance in their line of Apex irons to provide even more distance while maintaining control and spin.

Product Strategy Senior Manager Zack Oakley joined the latest episode of Gear Smart to share more on their iron and wedge development, the 7-wood trend and more. Listen now at the link in bio.

in an iron like the 150 like we’re always trying to maintain spin to help with control as well as stopping power and that’s something that kind of really built into that club. Yeah. I mean that’s one of the things that we see with the, you know, our use of AI technologies, right? Changing face topography. It’s essentially changing face thickness to control, you know, speed, spin, launch, dispersion, all those things that help you hit more greens, help you hold the green, help you hit the windows that you need. If you’re someone who is a high spin player, you could definitely benefit from the 150. Ball speeds are are really fast. Um that, you know, they’re forgiving for that type of iron. And then from a spin perspective, you know, I think it’s one of those things where, you know, you hear a lot of things about descent angle. And you know, there there’s definitely a give and take, right? And so trying to find that balance as you said is kind of the goal with that iron is to find the you know where where is the spin drop off too much but also you know we’re trying to to make sure that our ball speeds are consistent across the