The Saudi Golf Federation (SGF) has officially launched its new brand identity, marking a significant milestone in its journey to develop golf in the Kingdom and enhance its presence on the local and international stage.
The new identity represents a unifying step forward for golf in Saudi Arabia, reflecting the Federation’s ambition to unite and elevate the sport under a cohesive, modern brand that will resonate with players, fans, and partners.
At the heart of the rebrand is a bold new logo designed to reflect strength, unity, and ambition — anchoring SGF’s vision for the future of golf in Saudi Arabia. It serves as a powerful emblem of national golfing pride and the growing stature of the sport in the Kingdom.
The rebranding initiative is part of a comprehensive strategy aimed at expanding participation in the sport and inspiring the next generation of Saudi golfers to achieve excellence in regional and global competitions. It also underscores SGF’s role as the central body connecting Saudi Arabia’s golf ecosystem, helping to create a shared purpose and drive progress for all organisations involved in growing the sport — from grassroots to elite levels.
In recent weeks, the Saudi national golf team — including women and junior players — participated in an intensive training camp as part of SGF’s commitment to nurturing local talent and preparing athletes for upcoming championships. The camp focused on enhancing technical skills, improving physical fitness, and elevating performance through specialised sessions led by top international golf experts.
His Excellency Yasir Al-Rumayyan, Chairman of the Saudi Golf Federation, stated:
“At this important stage, we believe that our future success depends on having a clear and structured plan that enables us to accelerate the development of golf in the Kingdom. With our new visual identity, we are entering a new phase guided by a unified vision built on three main pillars: establishing a strong base for participation, organising and steering the golf ecosystem, and developing national platforms. These pillars reflect our ambition to empower the game of golf within the Kingdom and help us build a dynamic system that nurtures the sport from its roots — ultimately leading to the creation of future national champions.”
Noah Alireza, Executive Manager of the Saudi Golf Federation, added:
“Building on the clear and ambitious direction, the refreshed Saudi Golf Federation strategy views golf as a sport as well as an economic value chain driven by collaboration across all sectors. We aim to activate this through clear frameworks and initiatives that reinforce every element of the golfing ecosystem. Our refreshed identity embodies a clear direction and a commitment to execute on the strategy with excellence, inclusion, and long-term sustainability – not just to shape world-class golf landscape, but to cultivate a thriving community, inspire future generations, and position Saudi Arabia as a premier global destination for golf. This is a pivotal moment for golf in Saudi Arabia, and we are honoured and privileged to be playing a part in shaping its future”.
The new brand identity includes a complete digital transformation, featuring updates across SGF’s official website, social media platforms, and promotional materials.
The Saudi Golf Federation remains dedicated to expanding the sport’s reach, elevating competitive standards, and supporting both emerging and professional players. These efforts align with Saudi Vision 2030, which aims to enhance the Kingdom’s sports sector and achieve international success across various disciplines.
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Main Image: Saudi Golf Federation
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