The $750M Factor Stopping PGA Tour From Going After LIV Golf’s Strongest Investment Is Revealel…
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LIV Golf thrives in Australia. PGA Tour held back by $750 million TV revenue. Live golf continues to dominate Australia with the 2025 Adelaide event drawing 102,483 fans and broadcasting to 785 million households worldwide, a 50% increase from 2024. The league benefits from local stars like Cam Smith, Lucas Herbert, and Matt Jones, as well as Greg Norman’s influence. Despite having bigger names like Scotty Sheffller and Rory Mroy, the PGA Tour faces a major obstacle, the 16-hour time difference to the US. Ian Baker Finch explained that live TV broadcasts generate around $750 million annually, and moving events to Australia would significantly impact viewership and sponsorship revenue. Live Golf’s demanding schedule, including back-to-back events in extreme heat, challenges players like Kevin Na and Phil Mickelson, but has not hindered the tour’s success with the Adelaide stop extended through 2031. Friends, what is your opinion about this? Share in the comments.
