Brand Fusion International, Europe’s leading golf equipment distributor, has announced a new initiative to support awareness of prostate cancer and research into better treatments.
Through this programme, Brand Fusion will distribute exclusive Prostate Cancer UK golf products to pro shops and golf retailers across the UK, with proceeds going directly into lifesaving research to stop men dying from prostate cancer.
The campaign is designed to engage the golf community, while at the same time providing high-quality, purpose-driven merchandise for golfers. The 13 specially designed products feature the signature Prostate Cancer UK ‘Man of Men’ logo and a dedicated QR code on the packaging that sends users to the Prostate Cancer UK risk checker website, enhancing awareness on and off the course.
The specifically designed product range includes a drinks bottle; towel; tees, pencil and ball marker pack; pitchmark repair tool and metal ball marker set; set of 4 poker chip ball markers; shoe bag; scorecard holder; umbrella, headcovers; putter grip; leather belt.
“We are delighted to use our positive relationship with green grass professionals and retailers nationwide to make a real difference in prostate cancer awareness to help save men’s lives,” said Nigel Freemantle, Managing Director of Brand Fusion International. “Our customers can purchase a pack of products to really make an impact, and golf clubs can also offer products as part of a society or golf day package.
“Golfers are passionate about giving back, and by offering these exclusive products, we’re providing an opportunity for them to support an important cause while enjoying the game they love. On all of the packaging we will have an RRP and donation amount made by us before the product is sold, and every pack we sell raises over £100 for Prostate Cancer UK. If the club wishes to make further donations, it’s very welcome,” he added.
Prostate cancer is the most diagnosed cancer in the UK affecting 1 in 8 men. The money raised through golf clubs and initiatives helps fund research critical to diagnosing men earlier and ultimately saving lives.
This partnership with Brand Fusion continues to elevate Prostate Cancer UK’s presence in golf, together with its partnership with The PGA to support the flagship fundraiser, The Big Golf Race by engaging with PGA professionals to support golfers taking on multi round challenges.
“We’re delighted to add Brand Fusion to the network of partners supporting our work in golf. The premium products they’ve designed look great and we’re in no doubt that golfers will want to get their hands on them,” said Matt Holdstock, Partnership Development Manager at Prostate Cancer UK.
“In doing so they will be raising money to fund innovative Prostate Cancer UK led research to help bring us closer to a national screening programme for prostate cancer, which will be a real game changer for men and their families affected by prostate cancer. Partnerships like this, alongside our flagship fundraiser The Big Golf Race, our work with golf clubs, and relationships with organisations across the golf industry can help save more lives.”
Golf clubs and retailers interested in stocking these exclusive Prostate Cancer UK golf products can contact Brand Fusion for more details on how to participate.
For more information, visit www.brandfusion.co.uk or contact your nearest Sales Agent.
