Hot on the heels of last week’s AIG Women’s Open at Royal Porthcawl, women’s golf is making headlines worldwide not just for elite competition, but for the cultural momentum reshaping the sport at all levels.
Over the past five years, interest in women’s professional golf has soared, with record-breaking attendance, increased prize funds, and growing media visibility. This surge is reflected in golf travel behaviours as well – with a rising number of fans and players planning trips around key events in the LPGA and LET calendars.
“Women’s golf has become one of the most exciting and progressive stories in sport,” said Fiona Ashton, Event Manager at International Golf Travel Market, a leading annual trade event for the golf travel industry. “We’re seeing a major cultural shift – fans want to be part of this movement. From playing iconic courses to supporting the stars of the women’s game, travel demand is accelerating in tandem with the sport’s success.”
While sports tourism overall accounts for nearly 10% of global tourism spend, the female fan base is growing rapidly. IGTM exhibitors and buyers are witnessing these shifts first-hand.
“In recent years, we have seen a remarkable rise in women’s golf tourism, with more female golfers seeking experiences that combine top-level golf with wellness and a welcoming atmosphere,” said Raquel Galván Aparicio, Director of Sales and Marketing at Precise Resort El Rompido in Spain. “Many women are looking for resorts where they feel comfortable and valued. At El Rompido, we are proactive in creating the ideal environment for women golfers – in fact, our facilities have hosted the largest Ladies Pro-Am in Europe for over ten years. Our General Manager, Director of Sales, and Golf Director are all women, reflecting our genuine commitment to supporting and empowering women in golf.”
“We’re seeing a rising trend in women taking up golf, driven by the growth of social golf venues like simulator bars popping up around the UK,” said Dolores Brown, Head of Tournaments at Golfbreaks. “While more women are getting involved both on and off the course, the journey from picking up a club to booking a golf trip is still a long one for many beginners.
Golfbreaks has a dedicated team to advise female customsers on the best golf holiday destinations
“To better understand and support this growing audience, our Women’s Golfbreaks Team has started hosting social, inclusive events designed to connect with female golfers and learn more about their needs and interests. One key insight we’ve gained is that there’s no one-size-fits-all approach when it comes to women and golf travel. However, one theme that consistently stands out is the desire for a strong sense of community.”
As destinations and brands look ahead to capitalise on this momentum, International Golf Travel Market (IGTM), taking place in Cannes from 20–23 October, will provide a vital platform for the golf travel industry to engage with this growing opportunity. With tailored appointments, strategic networking, and a spotlight on innovation, IGTM is the gateway to the next generation of golf travellers.
For further information on IGTM, visit www.igtmarket.com
