[포씨유 캐디피 시리즈②] 캐디, 품질의 시작점: “비싼 캐디, 그런데 왜 불편한가” – 골퍼들의 정당한 불만과 서비스 혁신의 필요성

캐디피가 자꾸 오르는 상황에서 서비스 품질은 오르지 않는 ‘가격과 서비스의 불균형’이 발생하고 있습니다.
1. 고객이 느끼는 불만 유형 3가지
2. 비싼 캐디피가 불만을 키우는 이유
3. 캐디는 전문가인가, 도우미인가?
4. 포씨유 제안: 서비스 품질을 진단하고 제도적으로 보완해야
5. 포씨유 메세지: 진짜 전문가만이 그 돈의 자격을 갖는다

[Force U Caddy Fee Series②] Caddy, the starting point of quality: “Caddies are expensive, but why are they inconvenient?” – Golfers’ legitimate complaints and the need for service innovation “I paid 170,000 won, but there was no explanation, no words, and the distance was wrong… What is this?” The golf community is full of complaints about caddy service these days The problem is the ‘imbalance between price and service’ where caddie fees are rising but service quality is not 3 Types of Customer Dissatisfaction First, the service is inadequate, with errors in distance guidance, insufficient course explanation, and indifference to golfer conditions Second, due to lack of communication, the caddy may be too quiet or have a stiff attitude, which can cause discomfort Third, due to lack of expertise, some caddies are not good at recommending clubs, have a poor understanding of putting lines, and have poor grasp of the flow of play Golfers expect their caddies to be ‘experts who help with the flow of the game’ rather than just ‘club shuttles’ Why Expensive Caddy Fees Cause Discontent Expectations are rising rapidly as golf courses appear, with caddy fees starting at around 100,000 won just 5-6 years ago and rising to 170,000 won in the metropolitan area However, there are not many golfers who feel that they have received ‘the value of the money they paid’ Some caddies undermine trust by lacking understanding of their job and being rude “If you pay for it, you should get value for money in the service you receive.” – Posiyu Is a caddy a professional or a helper? Many golfers still tend to view caddies only as ‘helpers’ That is why caddies are often viewed as ‘light workers’ rather than professional and responsible But what is the reality? A caddy is a role coordinator + guide + interpreter + mind coordinator who is involved in everything from golf course safety, progress, game flow, course information, and advice (club selection and lie). If this job does not work properly, golfer satisfaction will drop sharply Posiyu Proposal: Caddy Certification-based Grade Evaluation System Needed to Diagnose Service Quality and Improve Systemically → Introducing a regular evaluation and compensation differentiation system that reflects customer reviews Strengthening the service manual and mandatory training for caddies → ‘Golfer response skills’ and ‘golf understanding’ should be evaluated together, and ‘caddie job understanding education’ for golfers is also necessary → A culture of respect for each other’s profession creates the dignity of a golf course Professional caddy training and continuing education → Caddy training that meets the Ministry of Employment and Labor’s National Competency Standards (NCS) is necessary Poseeu’s message: “Only true professionals are qualified for that amount of money.” 170,000 won is not a sum of money, but trust “That trust starts with one street, one club, one attitude.” Golfers Expect Things from Their Caddies The caddy is visible to the golfer What is needed now is a structural change that allows us to understand each other’s jobs If you agree that caddie is the starting point of quality, please like and subscribe to @4caddie!