Leading shaft brand Fujikura is proud to have been a supporter and partner with the UNDERRATED Golf Tour during the 2025 season.
Founded in 2022, UNDERRATED Golf aims to open up playing experiences and pathways in the game for young people from diverse cultures and underrepresented communities, overcoming obvious barriers such as financial constraints that are preventing more children from taking up the sport.
The brainchild of two-time MVP and four-time NBA Champion Stephen Curry, UNDERRATED Golf is a purpose-driven business endeavor with an overarching commitment to provide equity, access and opportunity for junior golfers.
Diverse communities remain significantly underrepresented in golf. With less than 2% of all golfers being Black or LatinX, UNDERRATED Golf has a vision to change this statistic, while also trying to close the gender gap by providing girls and young women the same opportunities as their male counterparts.
Following a thrilling start to proceedings in June at Eisenhower Golf Club in Colorado Springs and then at French Lick Resort in Indiana, and PGA West in Palm Springs, California, the final event of the regular season looms at the iconic TPC Sawgrass at Ponte Vedra Beach, Florida, on August 4-6.
The Tour will conclude with the top 24 boys and girls advancing to The Curry Cup at Liberty National Golf Club in New Jersey.
What started as a US-only Tour expanded last year into Europe, with events in 2025 at Foxhills Resort in Surrey, England, and Fairmont St Andrews, Scotland.
Fujikura has been the no.1 driver shaft on the PGA Tour for the past five seasons, with more players having won with the brand’s shafts in their driver than any other manufacturer over the last three years, including the first three Majors of the 2025 season.
But in addition to supporting the world’s best players, the brand’s mission is to elevate every golfer’s game by helping them unlock greater potential in every swing – from beginners and club players to seasoned professionals and Major Champions.
Fujikura is offering driver and wood shaft fittings to competitors on the UNDERRATED Golf Tour throughout the season
By supporting the UNDERRATED Golf Tour, Fujikura will be on site throughout the season, including at The Curry Cup finals, offering driver and wood shaft fittings to the student-athlete competitors, providing the same opportunity and professionalism that is given to Tour players in the world’s most prestigious events.
Fujikura Ambassador and golf internet personality Will Lowery is also an ambassador for UNDERRATED Golf, highlighting an alliance and vision to help amplify the positive messages around the Tour.
David Schnider, President and CEO of Fujikura, said: “While Fujikura has built a name for itself helping the game’s top players compete in the game’s biggest events, we pride ourselves on being a brand that is here to help all golfers elevate their game.”
“It is important for Fujikura to support the UNDERRATED Golf Tour because it is helping shape the future of golf. By amplifying its mission, we are giving its players the same access to the best equipment and custom-fitting benefits that are trusted by the top players in the world. That kind of exposure can inspire confidence, elevate talent and help drive meaningful growth in diverse, underrepresented communities.”
