Home » SPORTS TOURISM » Saudi Arabia Embraces Global Golf Spotlight: ROSHN Group Partners with LIV Golf to Launch ‘Rising Stars’ Program, Boosting Tourism and Sports Development
Friday, July 11, 2025
In a first-of-its-kind move that comes as a game-changer for the tourism of Saudi Arabia as well as the international sports circles, ROSHN Group, a leading real estate developer of the nation, has become a Global Pillar Partner of LIV Golf. The partnership, apart from highlighting the strength of global sports collaborations, comes as a significant milestone toward further raising the stature of Saudi Arabia as a premier destination for golfers, globetrotters, and sports tourism the world over. Spanning 19 international LIV Golf events through 2025 and 2026, stopping short in the UK, the USA, and throughout the kingdom, the partnership aims to boost tourism, investment, and international visibility.
At the core of the relationship is the unveiling of the “Rising Stars” young golfer advancement program, a first-of-its-kind initiative that seeks to promote the growth of up-and-coming golfers from the kingdom. Through the new program, which will pick a maximum of 20 young talented golfers, the young golfers will receive the expertise of LIV Golf professionals, as well as the use of modern practice facilities. It will have a significant effect in the nature of local and international tourism since it seeks to promote the international visibility of the sports activities as well as the kingdom’s luxurious tourist endeavors.
Emerging Global Sports Identity of Saudi Arabia
As the sports tourism sector continues to expand globally, Saudi Arabia is making significant strides in positioning itself as a sports hub. By partnering with LIV Golf, a leader in modernizing the sport, ROSHN Group is catalyzing a new era for Saudi Arabia’s tourism industry, highlighting the country’s commitment to youth development, sustainability, and cultural exchange through sports. The success of this initiative will not only uplift the national tourism landscape but also create a ripple effect on the global golf circuit.
Tourism in Saudi Arabia has witnessed a swift evolution over the past few years, with a significant investment in the growth of leisure and sports tourism, besides the nation’s spectacular real estate projects. LIV Golf’s investment in Saudi Arabia’s youth and community building aligns with the country’s Vision 2030, which aims to diversify the economy, decrease the dependence on crude oil, and establish a sustainable tourist infrastructure. With a major investment in sports and recreational activities, the nation is becoming a rising destination for overseas visitors, especially golfers, as they search for first-class facilities, coaching, and competition.
The ‘Rising Stars’ Programme: Driving Youth Development and Tourism
The “Rising Stars” program is not just a local initiative; it represents Saudi Arabia’s dedication to building a sustainable golfing future, as well as its strategic approach to fostering international tourism through youth involvement in sports. By providing young Saudi golfers with an opportunity to train and compete on a global stage, this program will have a significant long-term impact on the country’s tourism sector.
As part of the program, the young players will enjoy the opportunity to attend LIV Golf events in the UK and the USA in 2025, expanding their horizons while sharing the talents of Saudi Arabia to global audiences. Through the exchange, the various golf cultures and varied international tourism to the Kingdom of Saudi Arabia will receive priceless exposure, as event spectators and golfing enthusiasts attend events and track the new stars of the sport. Furthermore, the program’s aspect of mentoring will act as a harbinger for generations to come, as more and more families make investments into sports tourism while witnessing the rich culture and hospitality of the kingdom.
The international visibility provided by the international tournaments played by the youth golfers of Saudi Arabia will have a direct impact on the tourism surge of the nation. As people from all over the world see the nation’s investment in young players, they are likely to perceive Saudi Arabia as much more than a cultural hub, yet as a rising giant of the sports world as well.
LIV Golf and ROSHN Group’s Global Tourism Strategic Role The collaboration between ROSHN Group and LIV Golf also paves the way for Saudi Arabia to host major international events, elevating the nation’s reputation as a global tourism destination. Events like the LIV Golf Andalucía, LIV Golf UK, and three US stops, including the season finale at LIV Golf Michigan, will feature unique hospitality experiences and activities that attract not only golf fans but also tourism professionals and investors eager to engage with Saudi Arabia’s expanding sports sector.
With specially-curated hospitality experiences, B2B hosting, and interactive on-site activities, ROSHN Group will deliver a memorable experience to visitors. The interactive experiences at these global events will familiarize visitors with the lavishness of the lifestyle of Saudi Arabia, inspiring them to discover the country’s rich variety of tourist offerings, from the bustling cities of Jeddah and Riyadh to the breathtaking landscapes of AlUla and the Red Sea coast. Through these events, sports tourism will become another pillar of the country’s diversified hospitality and cultural attractions, offering international visitors a seamless travel experience.
Enhancing Saudi Arabia’s Cultural and Tourism Appeal
The YUHYEEK ROSHN Group CSR program and the LIV Golf Potential Unleashed program are aligned strategically, which is indicative of the role of sports as a catalyst for outreach as well as cultural exchange. By their joint work on youth developmental programs, the two are adopting a shared vision of creating meaningful social impact through the use of sports. As such, the same will greatly appeal to visitors nowadays, as they seek destinations which are not just luxurious, yet full of culture, as well as an opportunity to mingle with the locals.
The partnership is set to influence the broader tourism ecosystem, encouraging travelers from around the world to visit Saudi Arabia not only for its natural beauty and historical landmarks but also for the vibrant sports culture that is now emerging. As more golf enthusiasts look to experience the best of the sport in new and exciting destinations, Saudi Arabia is poised to become a key player on the global golf tourism map.
Conclusion: Future of Golf Tourism in Saudi Arabia and Beyond With the backing of LIV Golf, ROSHN Group is helping to define the future of golf tourism in the kingdom of Saudi Arabia. The ‘Rising Stars’ program unveiling represents the start of a new chapter for young golf development, tourism, and international events for the wider region. ROSHN Group’s initiative complements the kingdom’s wider aims to establish a flourishing and diverse tourism sector while raising the nation’s cultural and economic advancement through international partnership. This event’s lasting legacy will not only boost the stature of the kingdom’s tourist sector, but it will also encourage future generations of sportspeople and visitors to enjoy the country’s rich offerings. As the popularity of golf tourism increases, the kingdom is certainly going to become a leading destination for global visitors looking for extraordinary sports experiences, luxurious lodging, as well as unmatched cultural exploration.
References: Saudi Tourism Authority, Ministry of Sports of Saudi Arabia, Saudi Vision 2030, General Authority for Tourism and National Heritage, Saudi Public Investment Fund.
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