Volkswagen India has officially launched the highly anticipated Golf GTI in the Indian market, and to amplify its dynamic appeal, the German automobile manufacturer has initiated a significant strategic collaboration with the cricketing sensation, Jasprit Bumrah.
This synergistic alliance is meticulously crafted to align the German-engineered hatchback’s hallmark characteristics of precision, performance, and control with Bumrah’s revered attributes of accuracy, consistency, and dependability on the cricket pitch.
The partnership underscores Volkswagen’s commitment to “Progressive Performance,” a brand positioning that celebrates both unparalleled technical excellence and an exhilarating driving experience. By associating with an athlete of Bumrah’s calibre, Volkswagen India seeks to amplify the Golf GTI’s desirability in the Indian market and reinforce its image as a brand that champions credibility and respect for character.
Nitin Kohli, Brand Director, Volkswagen India, articulated the strategic intent behind the collaboration and said, “This collaboration goes beyond performance; it’s a statement of intent that aligns with our motorsport DNA. We have crafted a narrative that is rooted in substance, one that reflects character, builds trust, and resonates deeply with our audience. We are excited to join hands with Jasprit Bumrah, a cricketing legend who has redefined fast-paced, precision bowling. The power-packed duo of Jasprit and the Golf GTI will certainly enthral our customers.”
Jasprit Bumrah, added, “I’ve always believed that true performance doesn’t need to be loud – it just needs to be consistent. Partnering with Volkswagen and the Golf GTI felt like a natural fit. It’s a brand I long admired for its precision and presence, and I’m proud to be associated with something that stands for performance par excellence.”
This collaboration marks a significant moment for Volkswagen India, bringing together an iconic performance vehicle with one of India’s most respected and consistent sporting icons. The ongoing campaign, spearheaded by Bumrah, promises to enhance the brand’s connection and desirability among Indian consumers as the Golf GTI establishes its presence on Indian roads.
Volkswagen India is a division of Volkswagen Passenger Cars, a leading car manufacturer in the world. Volkswagen India offers a wide range of products including the Taigun, Virtus, Tiguan R-Line, and the recently launched Golf GTI. With a strong focus on innovation, quality, and customer satisfaction, Volkswagen continues to redefine the automotive landscape in India. The group serves as a partner for UEFA Women’s EURO 2025, the German Football Association, and Sydney Swans, showcasing the brand’s foray into utilizing sports and employing its reach.
Jasprit Bumrah is a prominent Indian international cricketer who plays for the Indian national cricket team. Recognized for his unique bowling action, searing pace, and pinpoint accuracy, Bumrah is widely regarded as one of the best fast bowlers in the world across all formats of the game. His consistency, discipline, and unwavering performance have made him a national icon. Alongside Volkswagen, Bumrah has also served as the face for brands such as Boomer, Canara HSBC Life Insurance, uppercase, L&T Finance, Skechers, foundit, and JK Super Cement, signalling the ace pacer’s high marketability and brand endorsements. He is currently featuring in the ongoing India Tour of England 2025, with the series tied at one match each and the third Test commencing today.
